LFB Media Group

ABOUT LFB MEDIA GROUP
LFB Media Group is a public relations and marketing agency at the intersection of lifestyle and hospitality. Powered by a team of highly-inspired strategists and storytellers, with an advanced understanding of today’s multimedia landscape, our purpose is to break through the traditional framework and engineer integrated communications strategies that measurably increase positive awareness and meaningful engagement for our clients. With practice areas in public relations, social media, influencer marketing, content creation and events + entertainment, LFB offers a holistic suite of services and employs cross-agency collaboration to solve 360 marketing challenges. Our progressive approach, company culture and established track record of award-winning campaigns and brand introductions have solidified LFB Media Group’s position as a trusted resource amongst the hospitality community. Learn more about our roster of global travel, real estate, nightlife, culinary and spirits clients at www.LFBMediaGroup.com, and follow us on Facebook and Instagram: @LFBMediaGroup.

Requirements

QUALIFICATIONS
● 7+ years of PR experience
● Extensive experience working with spirits and hospitality brands, and a comprehensive knowledge of the industries
● Ability to oversee several accounts and manage support staff with strong leadership, coaching and communication skills
● Proven track record in developing and overseeing integrated communications strategies that align with and achieve client goals, including existing and new property openings, product launches and market introductions
● Ability to effectively integrate the agency’s experiential, digital and entertainment practice groups into client programs and campaigns, acting as project manager to ensure results
● Ability to effectively lead client calls, status updates, strategy sessions and presentations as needed
● Experience onboarding new accounts
● Strong problem-solving and “people” skills
● Ability to communicate and build strong relationships with existing and potential clients
● Experience and skill-set to assist with new business initiatives on the West Coast, including strategy and presentations
● Experience, ability and proven track record to consistently secure quality media placements across accounts
● Extensive relationships with top-tier travel, F&B, lifestyle, entertainment and trade/B2B media outlets
● Advanced experience working with and developing strategies for personalities and key stakeholders (CEOs, executive chefs, brand ambassadors, spokespeople, etc.)
● Event experience, specifically with high-profile sponsorships, brand-owned events, stunts, openings, education events and press/influencer FAM trips
● Extensive industry relationships and ability to develop integrated partnerships with talent and likeminded brands
● Desire to network and stay on top of the news to drive progressive strategies, tactics and programs.
● Experience and proven track record developing successful influencer programs and content strategies
● Proficient in Microsoft Office and media monitoring services such as Cision, Meltwater, etc. Experience with Keynote is a plus
● Available and eager to attend work and client functions

COMPENSATION, BENEFITS + PERKS
● Competitive salary, commissions, bonuses, and other performance based incentives
● Comprehensive benefits + ample PTO
● Perks include office closure during all US holidays (including Christmas to New Year), summer Fridays, flex time upon request, spot bonuses, comps and discounts at client properties, and a fun collaborative office in the heart of West Hollywood (across the street from The Grove), with a rooftop work space and screening room

Responsibilities

POSITION
LFB Media Group is currently seeking a self-motivated Account Director with an extensive knowledge of the spirits and hospitality industries to join the team in our LA office. This role requires an entrepreneurial mindset, a desire to be innovative, and a determination to continue expanding the agency’s West Coast presence.